Your privacy matters to us. This Privacy Policy explains exactly what personal data sma77 collects, why we collect it, how we use and protect it, and what rights you have over your information. We are committed to handling your data responsibly and transparently.
The following definitions apply throughout this Privacy Policy wherever the capitalised terms appear:
sma77 collects only the Personal Data that is necessary for us to provide our services, comply with our legal obligations, and maintain the security and integrity of the Platform. The categories of data we collect are set out in the table below:
| Data Category | Specific Data Points | Mandatory? |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, government-issued ID number (KTP, passport, or driver's licence) | Yes — required for KYC and age verification |
| Contact Data | Email address, mobile phone number, residential address in Indonesia | Yes — required for account management and communications |
| Financial Data | Bank account details (BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP, Bank Danamon), e-wallet identifiers (OVO, DANA, GoPay, ShopeePay, LinkAja), deposit and withdrawal transaction history | Yes — required for payment processing |
| Account & Activity Data | Username, account balance, betting history, game sessions, bonus usage, login timestamps, session duration | Yes — generated automatically through use of the Platform |
| Technical Data | IP address, device type, operating system, browser type and version, time zone, screen resolution | Yes — collected automatically for security and fraud prevention |
| Cookie & Usage Data | Pages visited, links clicked, referral source, session duration, A/B test variant data | Partial — essential cookies are mandatory; analytics cookies are optional |
| Communications Data | Support chat transcripts, email correspondence, complaint records | When applicable — generated when you contact sma77 support |
| Responsible Gaming Data | Deposit limits set, self-exclusion requests, cooling-off periods activated | When applicable — generated when you use responsible gaming tools |
sma77 collects Personal Data through the following means:
sma77 uses your Personal Data only for the purposes described below. We do not use your data for automated decision-making that produces legal effects without human oversight, and we do not sell your Personal Data to third parties for their own marketing purposes.
| Purpose | Data Categories Used |
|---|---|
| Account creation and management | Identity, Contact, Account & Activity |
| Age and identity verification (KYC) | Identity, Contact |
| Processing deposits and withdrawals | Identity, Financial, Account & Activity |
| Delivering and personalising the betting and gaming experience | Account & Activity, Cookie & Usage, Technical |
| Fraud prevention and platform security | Identity, Technical, Account & Activity, Financial |
| Customer support and complaints handling | Identity, Contact, Communications, Account & Activity |
| Responsible gaming compliance | Identity, Account & Activity, Responsible Gaming |
| Marketing communications (where you have consented) | Contact, Cookie & Usage, Account & Activity |
| Legal and regulatory compliance | Identity, Financial, Account & Activity, Communications |
| Platform analytics and improvement | Technical, Cookie & Usage |
sma77 processes your Personal Data on one or more of the following legal bases, depending on the specific purpose of the processing activity:
Where sma77 processes data on the basis of legitimate interests, you have the right to object to that processing. Please refer to Clause 10 for details of how to exercise your rights.
sma77 does not sell, rent, or trade your Personal Data. We share your data only in the limited circumstances described below, and only to the minimum extent necessary for the stated purpose:
sma77 retains your Personal Data for as long as your account is active and for such additional period as is required by applicable law, our legitimate interests in fraud prevention and dispute resolution, or our responsible gaming obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity & KYC documents | Duration of account + 5 years after closure | AML compliance and regulatory audit obligations |
| Financial transaction records | Duration of account + 5 years after closure | AML compliance, dispute resolution, and tax record requirements |
| Betting and game history | Duration of account + 3 years after closure | Dispute resolution and responsible gaming monitoring |
| Support communications | 3 years from last interaction | Complaint resolution and quality assurance |
| Technical and log data | 12 months on a rolling basis | Security monitoring and fraud investigation |
| Marketing consent records | Until consent is withdrawn + 2 years thereafter | Evidence of consent for compliance purposes |
| Cookie and analytics data | Up to 13 months from collection | Platform analytics and session continuity |
When your data is no longer required for the purpose for which it was collected, or when the applicable retention period expires, sma77 will securely delete or anonymise it so that it can no longer be associated with you. Anonymised and aggregated data that cannot identify any individual may be retained indefinitely for statistical and reporting purposes.
sma77 takes the security of your Personal Data seriously and implements a layered set of technical and organisational controls designed to protect your information against unauthorised access, loss, alteration, or disclosure.
In the event of a data breach that is likely to result in a high risk to your rights and freedoms, sma77 will notify affected Members as promptly as is practicable, providing details of the nature of the breach, the categories of data affected, and the steps sma77 is taking to mitigate the impact.
sma77 uses Cookies and similar tracking technologies (including pixel tags and local storage objects) to operate and improve the Platform. The Cookies we use fall into the following categories:
sma77 does not use cross-site tracking technologies that follow your browsing activity on websites other than the sma77 Platform. We do not participate in advertising networks that build profiles of individual users across the broader web.
As a sma77 Member, you have the following rights in relation to your Personal Data. sma77 will respond to all valid requests within 30 days of receipt:
To exercise any of the above rights, please submit a written request to with the subject line "Privacy Rights Request — [Your Account Username]". We may ask you to verify your identity before processing the request. There is no charge for exercising your rights unless your request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply.
The sma77 Platform may display links to third-party content or integrate third-party services such as game studios, live streaming providers, and payment gateways. When you interact with these third-party services — for example, by launching a live casino game streamed by Evolution Gaming or Pragmatic Play Live — you are also subject to the privacy policies of those providers in respect of data processed on their own infrastructure.
sma77 is not responsible for the privacy practices or the content of third-party websites or services. We encourage you to review the privacy notices of any third-party services you interact with through the Platform. The appearance of a third-party integration within the sma77 Platform does not constitute an endorsement of that party's data-handling practices.
The sma77 Platform is strictly restricted to individuals aged 21 years and older. sma77 does not knowingly collect Personal Data from persons under the age of 21. If sma77 becomes aware — through KYC verification, account review, or any other means — that a Member is under 21 years of age, we will immediately suspend the account, delete or quarantine any Personal Data associated with that account beyond what is required for regulatory reporting, and refund any eligible real-money Funds in accordance with our Terms & Conditions.
If you are a parent or guardian and believe that a person under 21 in your care has registered an account with sma77 or provided their personal information to the Platform, please contact us immediately at with the subject line "Minor Account Report". We will investigate and take appropriate action within 24 hours of receiving a credible report.
sma77 reviews this Privacy Policy periodically and may update it to reflect changes in our data processing practices, new legal requirements, or improvements to our services. When we make material changes — such as changes to the categories of data we collect, the purposes for which we use it, or the third parties with whom we share it — we will:
Your continued use of the sma77 Platform after the effective date of any updated Privacy Policy constitutes your acknowledgement that you have read and understood the revised policy. If you do not agree with the changes, you should cease using the Platform and request Account closure before the effective date.
The most current version of this Privacy Policy is always available at https://sma77.pro/privacy-policy.
For any questions, concerns, or requests relating to this Privacy Policy or to the Personal Data sma77 holds about you, please contact our Data Privacy team through the following channel:
Six core privacy principles that govern every data decision we make at sma77 — from the moment you register to long after you play.
Every byte of data exchanged between your device and the sma77 Platform is protected by 256-bit TLS 1.3 encryption — the same standard used by global banks. Your login credentials, payment details, and betting history are never transmitted in plaintext.
sma77 does not sell, rent, or trade your Personal Data to advertisers, data brokers, or any third party for their own commercial purposes. Your data is used exclusively to deliver and improve the sma77 service and to meet our legal obligations.
We collect only the data that is genuinely necessary for us to operate the Platform and comply with our compliance obligations. We do not collect sensitive personal categories such as political opinions, racial origin, or health data beyond responsible gaming contexts.
Access your data, correct inaccuracies, request deletion, port your records, or object to specific processing — all by emailing our Privacy team. We respond to rights requests within 30 days and verify your identity before actioning any request.
We don't hold your data indefinitely. Our retention schedule (see Clause 7) specifies exactly how long each category of data is kept and why. When retention periods expire, data is securely deleted or anonymised — not archived indefinitely.
sma77 operates under an international gaming licence and applies privacy standards aligned with globally recognised best practices. Our data handling frameworks are reviewed regularly by independent security specialists to ensure they remain current and effective.
Now that you know exactly how sma77 handles your data, you can bet with complete confidence. Explore our sportsbook, live casino, slots, and more — all on a platform built with your security at its core.